C-Suite Executive Health · Performance Coaching · Since 2025
NOT A
TRAINER.
YOUR
PEER.

Health coaching from someone who's run the same meetings, caught the same red-eyes, and still finished a Hyrox at 50. Built for C-suite leaders who are done accepting average from their bodies.

Race Result
1:28 Hyrox
Men's Solo Open · Age 50
Corporate Career
20+ Years
C-Suite · Wharton MBA · IAB Board
Credentials
PN1 · NASM
Precision Nutrition · Certified Trainer
Executive Performance Not a trainer. Your peer. HRV · VO₂ Max · Body Composition Built for C-Suite leaders Hyrox Competitor · Age 50 Wharton MBA · 20 Years Corporate Executive Performance Not a trainer. Your peer. HRV · VO₂ Max · Body Composition Built for C-Suite leaders Hyrox Competitor · Age 50 Wharton MBA · 20 Years Corporate
Running on
empty.

You're running a division, managing a team, flying three cities a week. Somewhere in the last five years, your energy dropped, your body stopped responding the way it used to, and "I'll get back to the gym when things slow down" became a permanent placeholder.

Things don't slow down. You know that better than anyone.

Personal trainers don't know your world. Big corporate wellness platforms don't know your name. There's a better option — built by someone who has lived exactly your life and done the work anyway.

Executive Competition Action
60%
of C-suite executives report chronic high stress and anxiety on a regular basis — with measurable consequences for sleep, hormones, and body composition
56%
of senior executives fail to get 7–8 hours of sleep nightly, destroying testosterone, recovery, and decision quality simultaneously
50%
higher healthcare costs for executives vs. middle management. The body keeps score whether or not the calendar allows it
1%
annual testosterone decline starting at 40 — driving energy loss, visceral fat gain, and cognitive fog that most men attribute to "just getting older"
AN EXEC
SITTING
NEXT TO
YOU.
Role
SVP · NBCUniversal
Education
Wharton MBA
Health Cert.
PN1 + NASM-CPT
Athletics
Hyrox 1:28

Hyrox Competitor

Age 50 · 1:28 Finish

The Corporate Career
Executive portrait
I lead ad product strategy at NBCUniversal — one of the most complex media businesses in the world. I sit on the IAB Tech Lab board. I know what your calendar looks like, what your travel schedule costs your body, and why "I'll start Monday" becomes a running joke you stopped laughing at.
The Athletic Journey
At 50, I completed a Hyrox race in 1:28 — 8km of running plus 8 workout stations. That result came from structured zone 2 training, precise carb-loading, HRV-guided recovery, and the same systematic thinking I apply to business problems. I track everything. I test everything. I only do what the data supports.
Why This Exists
I kept looking for a resource built for someone like me — a senior executive who takes performance seriously but needs advice that fits inside a real executive life. It didn't exist. So I built it.
Family
YOUR KIDS
ARE WATCHING
WHAT 50
LOOKS LIKE.

Not abstract longevity. Being active on vacations. Running around with them. Being alive and vital when they need you most. That's the real performance metric.

WHERE
ARE YOU REALLY?
Take the C-Suite Athlete Assessment. Get an honest, data-grounded picture of where you stand — and what to do about it.
Question 1 of 6
How many hours of uninterrupted sleep do you average per night?
How would you rate your energy at 3pm on a typical workday?
How many structured exercise sessions per week?
How satisfied are you with your body composition vs. 5 years ago?
How often does work stress affect your sleep or recovery?
Do you have a structured nutrition approach when traveling?
KNOW YOUR
NUMBERS.
Three calculators built specifically for the 45–60 C-suite executive — not the generic formulas designed for 25-year-olds at a commercial gym.
Daily Calories
Protein (g)
Carbs (g)
Fat (g)
Est. VO₂ Max
Age Percentile
Performance Tier
Chronological Age
Biological Age
Gap (Years)
Status
THE C-SUITE
ATHLETE
PODCAST
01
Why You Feel Like You're Running at 60% — And It's Not Because You're Getting Old
The entry point. The vague but universal feeling that something is off is fixable. Here's the science.
41 min
02
I Did a Hyrox at 50 as a Full-Time Corporate Executive
Six months of preparation, a 1:28 finish, and every lesson from the training block that built it. Unfiltered.
58 min
03
HRV, Whoop, and the Metrics That Actually Matter for Men Over 45
Your body has KPIs. Most executives are flying blind. Here's how to read the dashboard that predicts performance.
47 min
04
Testosterone, TRT, and the Conversation Every Man Over 45 Should Have With His Doctor
The most-searched topic in men's health for this demographic. Balanced, science-forward, no bro-science.
52 min
CHOOSE
YOUR
LEVEL.
Tier 01
The C-Suite Athlete Program
12 weeks. Proven protocol. For the executive ready to finally do this right.
  • 12-week training + nutrition programming
  • Weekly group coaching calls with peers
  • Private community access
  • Travel-proof workout protocols
  • Accountability check-ins
$1,497 · one-time
Tier 03 · Corporate
C-Suite Team Wellness & Speaking
For C-suite teams that know leadership health is a business issue, not an HR checkbox.
  • Executive team wellness retreats
  • Keynote: "The C-Suite Athlete"
  • Team performance assessments
  • Corporate wellness program design
  • Monthly retainer engagements
Custom · from $5,000 per engagement
THE STACK.
NO FLUFF.

Every product below is something I personally own and use. No paid placements, no sponsorships I don't believe in. If it's here, it earned its spot.

Body Metrics
Whoop
Wearable · HRV + Recovery
Whoop 4.0
The recovery and strain tracker I use daily. HRV, sleep stages, and readiness scores that actually change how I train.
Shop Whoop →
Apple
Wearable · All-in-One
Apple Watch Ultra
My daily driver for workouts, ECG, blood oxygen, and GPS. Pairs seamlessly with Apple Health for a complete data picture.
Shop Apple Watch →
Oura
Wearable · Sleep Focus
Oura Ring
Best-in-class sleep tracking in a discreet ring. My preferred tool for overnight HRV and readiness when I want to go screenless.
Shop Oura →
OMRON
Cardiovascular · Blood Pressure
OMRON BP Monitor
Track BP at home like a clinician. After 45 this is non-negotiable. Integrates directly with Apple Health.
Shop OMRON →
Withings
Body Composition · Smart Scale
Withings Scale
Tracks weight, body fat %, muscle mass, bone mass, and more. Connects to Apple Health automatically. Step on, walk off, data logged.
Shop Withings →
Levels
Metabolic · Glucose Monitoring
Levels Health
Continuous glucose monitoring that shows exactly how your body responds to food, exercise, and stress in real time.
Shop Levels →
Exercise Equipment
Peloton
Cardio · Zone 2 + Running
Peloton Tread
The treadmill I use for zone 2 cardio and structured run training. World-class instructors and live metrics.
Shop Peloton →
Concept2
Cardio · Rowing
Concept2 Erg Rower
The gold standard rowing machine used in every serious training facility and Hyrox event globally. Full body, low impact, brutally effective.
Shop Concept2 →
Rogue
Cardio · Air Bike
Rogue Echo Bike
The most humbling piece of cardio equipment in existence. Air resistance means no ceiling on intensity. Essential for Hyrox prep.
Shop Rogue →
Rogue
Strength · Free Weights
Rogue Dumbbells
Commercial-grade rubber hex dumbbells. Built to last a lifetime, no maintenance. The home gym staple that never lets you down.
Shop Rogue →
Rogue
Functional · Wall Ball
Rogue Wall Balls
A Hyrox staple and one of the best full-body functional movements. I train with a 9kg ball. If you've seen my competition photos, you know.
Shop Rogue →
Rogue
Mobility · Resistance
Resistance Bands
The most travel-friendly training tool that exists. Full body activation, warm-up, mobility — all in a bag that fits in a carry-on.
Shop Rogue →
Apps
MyFitnessPal
Nutrition · Tracking
MyFitnessPal
The most comprehensive food logging database available. I use it to track macros precisely — especially protein targets most executives underestimate.
Download Free →
Apple
Fitness · Workouts
Apple Fitness+
Structured workouts integrating with Apple Watch metrics in real time. Perfect for hotel room sessions in 20 minutes on travel days.
Learn More →
Apple
Health · Data Hub
Apple Health
The central nervous system of my health data stack. Whoop, Withings, OMRON, Apple Watch — everything feeds here. One dashboard.
Learn More →
Services
DexaFit
Body Composition · DEXA Scan
DexaFit
The most accurate body composition scan available outside a hospital. DEXA, VO₂ max, and RMR testing in one appointment. I recommend this to every client as a baseline.
Find a Location →
Viome
Gut Health · Microbiome Testing
Viome
AI-powered gut microbiome and cellular health testing with personalized food and supplement recommendations. The gut-brain connection is real.
Shop Viome →
Lifestyle
LMNT
Recovery · Hydration
LMNT
The electrolyte mix I use post-workout and on travel days. No sugar, science-backed sodium ratios, the only hydration product that actually moves the needle.
Shop LMNT →
Ryse
Nutrition · Protein
Ryse Protein
Clean, high-quality whey protein that actually tastes good. I use it to hit daily protein targets — especially on travel days when 180g from whole food isn't realistic.
Shop Ryse →
Kate Minimalist
Nutrition · Food Scale
Kitchen Scale
The tool that made my macro tracking actually accurate. A digital kitchen scale removes all guesswork from portion sizes. This is the one I use — simple, precise, under $15.
Shop Now →
Rishi
Lifestyle · Tea
Rishi Tea
My coffee replacement for afternoon hours. Organic, ceremonial-grade teas with clean energy from L-theanine. Sleep quality improved noticeably when I cut afternoon coffee.
Shop Rishi →
Nutricost
Kate Minimalist
Performance · Supplement
Creatine
The single most evidence-backed supplement for men over 45. Muscle preservation, cognitive performance, cellular energy. 5g daily, every day. Non-negotiable.
Shop Now →
NINJA
Nutrition · Blending
Ninja Pro Blender
My daily protein shake and smoothie maker. Auto-IQ, one button, consistent results. 72oz capacity handles meal prep in one session — essential for hitting daily protein targets without overthinking it.
Shop Ninja →
NINJA
Nutrition · Cooking
Ninja Air Fryer Pro XL
6-in-1 air fryer that makes cooking lean protein fast and effortless. Chicken, fish, vegetables — quality meals in under 15 minutes. The tool that makes eating well on a busy schedule actually realistic.
Shop Ninja →

Some links above may be affiliate links. If you purchase through them I may earn a small commission at no extra cost to you. I only recommend products I personally use and believe in.

THE
C-SUITE
BRIEF.
One training insight, one nutrition protocol, one performance concept. Built for C-suite leaders who operate at their peak. Under 5 minutes. No noise.
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